Project One, Part One

Project One, Part One

£17 Billion spent on UK advertising every year and most of the money is spent on Commercials on Tv and on radio also on the internet and in stadiums for example the emirates stadium for arsenal. Also there can be adverts on buses and billboards, celebrity endorsements and also sponsering sportmen and women. Advertising is just about promoting a product or service that people may want to buy and just perseude them to buy it. Advertising is everywhere in our


First paragraph: what is advertising?
: Where do you see Ads?
Advertising is about image and association
This is to do with Denotation and Connotation
Lighting.
Photography.
Clothing.
Location.
Text/Writing in the advert.
Font used for text.
Model:
Age
Gender
Ethnicity

The technical codes of the advert

The way the audience interprets the technical codes. Advertisers want the audience to have a preferred meaning.
e.g. Apple computers are Nike is for winners.
We may or may not have a preferred meaning
Messages and values
All advertising tries to appeal to the values of the target audience.
e.g. Addidas: sponsorship deal with top footballers: Gerard, kaka…
Values: Addidas values success and wants to be associated with success.










Messages and values
· Can be possible:
e.g. success to be popular to be sexy/attractive
· Can be negative?
For girls to be skinny
For boys to be muscly
Pressure!